Print is NOT Dead

We talk a lot about web and video, but what about print? Amy jumps in to defend the idea that "Print is NOT Dead" and gives some reasons why print advertising is still important for you business.

by Amy

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There’s something about holding a newly printed project and smelling the fresh ink on paper that makes a graphic designer’s heart happy… especially after sitting in front of the computer creating for hours on end. Whether that’s a new business card or magazine, as a consumer it feels good to hold something in your hand. “Old-fashioned” print pieces still remain a cornerstone in the world of advertising. With social media becoming the new place for “coffee shop talk,” the Internet becoming the new “Dewey Decimal System,” and video has transforming into the new “photography,” we tend to forget the physical world we live in. Even as we’ve come to embrace this digital age, print marketing remains essential for big and small companies alike.

3 BIG reasons print marketing is still important:

1. Print grabs attention.

Digital media may have a lot to offer in our world of “convenience,” but print offers a refreshing take on showcasing your company. The lasting impression you can make with ink-on-paper can easily become lost in a slue messages sitting in our junk mailboxes that we tend to delete or forget about anyway. Print is not just a momentary item that can be deleted! Yes, email can be a great way to get out the message quickly, but there is something more personal about a postcard or countertop brochure. This personal touch not only allows your customers to see what you have to offer, but the it makes them feel more valued which encourages customer loyalty.

2. Print gives you a competitive edge.

Utilizing print media allows your company or business to stand out. Print media builds credibility. The ‘appearance” of your company, whether online or in the real world, can either make or break you. More and more people are looking to disconnect from the digital world, even for just a moment. That’s when print can come in and fill the gap. It’s refreshing in a digitally obsessed world and allows your customers a chance to unplug and really absorb your marketing.

3. Print opens up more ways to advertise.

Print doesn’t have to just be a business card or brochure. How many times have you noticed a sign or poster while driving or walking? Having these forms of print advertisements is not only visual but can reach customers in a wide variety of places. Also, print is not limited in design. Just like traditional art, there are so many different design directions that can take place on ONE project. Make your designs count!

 

Source: http://www.dscreative.co.uk/printing-blog/175-7-reasons-why-print-marketing-is-still-important

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Jamie Madden

Jamie Madden

Pusher of pixels, writer of code, reluctant IT. Mechanic, musician, carpenter. Luthier, brick mason, roadie extraordinaire. Wearer of hats - real and metaphorical. He can regale you with tales of browsers gone by or help you tune the carb on a '64 Mercury - pick you out a tune or design your logo. He is 20 years into his quest to make the web a prettier and more useful place.

Paula Burgess

Paula Burgess

Being Queen Bee has its challenges. The key is to keep the hive alive and fun. Over 30 years of blood, sweat and tears have been spent nurturing an outstanding group of very active and creative worker bees who have developed a special blend that sets us apart. She wouldn't change a thing, other than having our busy bee hive moved to Hawaii. Nothing wrong with dreaming, a belief summed up by our motto - Everyone dreams dreams, few live them. Welcome to ours.

Graham Morris

Graham Morris

Graham and Paula have been together for a long time. They both actually worked for same company while La Tech students, graduated in same quarter, and both worked at same office in their first full-time jobs in their advertising careers before starting our little agency in 1986. He is a model car collector, proud father, and a master planner of client campaigns.

Sharon Armstrong

Sharon Armstrong

Sharon worked for 33 years as a Social Service Analyst for the State and retired in 2007 but did that prepare her for the hustle and bustle of advertising? She started her NMY residency as Media Assistant and later moved to Accounting. When she's not wrangling us she spends her time wrangling her family, crocheting, and working in the yard.

Megan Williams

Megan Williams

Just another artist in need of a paycheck. After six years of molding and messing about at Louisiana Tech University she found a home among the pixels at NMY. Things are different there. They need a special kind of thinker. When not making your website awesome, she's wrangling two children and creating other beautiful things.

Ashley McTurner

Ashley McTurner

A mother, a baker, and candlestick maker - well not really on the candlesticks. A ULM graduate who married her high school sweetheart and recently bought a house, is proud to be a media assistant at NMY.

Robin Thorpe

Robin Thorpe

As a self-proclaimed movie trivia master, Robin likes to spend time watching movies with her fiancé. Robin is NMY's college intern turned Production Assistant, but it doesn't stop there. She also interned for The Walt Disney Company! Robin is a recent ULM graduate, a cat mom, and a yoga enthusiast.

Kayleigh Mailhes

Kayleigh Mailhes

Just call her the Marketing Meteorologist! Kayleigh moved to Monroe as the "weather lady" for a local TV station. Now she's at NMY keeping jobs running smoothly and on track as project coordinator! What about life after work? Well, she loves spending time with her husband, son, and dog. Other loves include: running, BBQ, and fishing.

Adam Greene

Adam Greene

A coffee bean roasting soccer player? Yep. A crawfish boiling mass communicator? You know it. Studio jack-of-all-trades? Sure, and that's just the beginning. Business development and leading our video production department is Adam's real stock-in-trade. A ULM graduate, he married his high school sweetheart, bought a house, and joined the NMY team. A glutton for punishment, you say? Maybe. He's got two offspring – both girls.

Jordan Greene

Jordan Greene

A Jedi Master of the camera. A Grand Overlord of editing footage. A Majestic Wonder of... awkward moments? That's why we keep him locked away in an edit bay, producing some of the best videos a human mind - the jury is still out on the "human" part - can devise. Sometimes we even let the magical beast out of his habitat to shoot our amazing footage. But we never let him stray too far.

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What can we help you with?

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WEB
PRINT
MEDIA

Or maybe you'd like to...

CONTACT US