Hashing out the Hashtag

Twitter didn’t invent the #hashtag (formerly known as the pound sign), but it has certainly become popular with the 157 million Twitter users who check the platform at least once a day.

by Robin

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The First Hashtag

In the late 1990’s, the hashtag was first utilized to categorize items into groups on Internet Relay Chat, a communication platform that connected people from all around the world. They were used almost as often as today, for grouping messages, images, content, and video into categories for easier online consumption.

 

In 2007, the whole meaning of the hashtag changed. While it’s debated who actually used the first hashtag, designer Chris Messina gets the credit for his use of #barcamp on the social media platform, Twitter.

 

A Platform Phenomenon

Today, more than 157 million people check Twitter on a daily basis. Pairing that with 500 million+ daily tweets, Twitter has the ability to foster and breed a plethora of different hashtags.

 

Hashtags are used for a variety of reasons, such as brand awareness, spreading news, or promoting causes. Because of the hashtags variety of uses, the phenomenon has been adopted on nearly every social media platform. On Instagram, photo sharers can add up to 30 hashtags to better reach their target audience. In 2013, hashtags took over the Facebook platform and brought a whole new experience to Facebook's one-billion active users.



Hashtags 101

Studies indicate that 67% of Twitter users employ the platform for marketing purposes, and with over 50 million business pages on Facebook, marketing on social media has never been more important. When thinking of appropriate hashtags, it is key to only hashtag those phrases that you would like consumers to associate with your brand. Keep the hashtags short, fun, and relevant. When promoting an event, be sure to use consistency in your hashtags to effectively guide people toward your brand. Finally, use popular hashtags when promoting your brand. When posting about a giveaway, use familiar hashtags like #freebie, #giveaway, or #contest to reach a wider audience.

 

At #NMY, we work with all major social media platforms to bring our clients the most dynamic, powerful, and successful social media presence possible. If you would like to learn more about #hashtags or #socialmediamarketing, call #NMY today!

 

 

https://www.rivaliq.com/blog/optimize-hashtags/

http://www.adweek.com/digital/history-hashtag-social-marketing/

https://www.lifewire.com/history-of-hashtags-3288940

 

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Jamie Madden

Jamie Madden

Pusher of pixels, writer of code, reluctant IT. Mechanic, musician, carpenter. Luthier, brick mason, roadie extraordinaire. Wearer of hats - real and metaphorical. He can regale you with tales of browsers gone by or help you tune the carb on a '64 Mercury - pick you out a tune or design your logo. He is 20 years into his quest to make the web a prettier and more useful place.

Paula Burgess

Paula Burgess

Being Queen Bee has its challenges. The key is to keep the hive alive and fun. Over 30 years of blood, sweat and tears have been spent nurturing an outstanding group of very active and creative worker bees who have developed a special blend that sets us apart. She wouldn't change a thing, other than having our busy bee hive moved to Hawaii. Nothing wrong with dreaming, a belief summed up by our motto - Everyone dreams dreams, few live them. Welcome to ours.

Graham Morris

Graham Morris

Graham and Paula have been together for a long time. They both actually worked for same company while La Tech students, graduated in same quarter, and both worked at same office in their first full-time jobs in their advertising careers before starting our little agency in 1986. He is a model car collector, proud father, and a master planner of client campaigns.

Sharon Armstrong

Sharon Armstrong

Sharon worked for 33 years as a Social Service Analyst for the State and retired in 2007 but did that prepare her for the hustle and bustle of advertising? She started her NMY residency as Media Assistant and later moved to Accounting. When she's not wrangling us she spends her time wrangling her family, crocheting, and working in the yard.

Megan Williams

Megan Williams

Just another artist in need of a paycheck. After six years of molding and messing about at Louisiana Tech University she found a home among the pixels at NMY. Things are different there. They need a special kind of thinker. When not making your website awesome, she's wrangling two children and creating other beautiful things.

Ashley McTurner

Ashley McTurner

A mother, a baker, and candlestick maker - well not really on the candlesticks. A ULM graduate who married her high school sweetheart and recently bought a house, is proud to be a media assistant at NMY.

Robin Thorpe

Robin Thorpe

As a self-proclaimed movie trivia master, Robin likes to spend time watching movies with her fiancé. Robin is NMY's college intern turned Production Assistant, but it doesn't stop there. She also interned for The Walt Disney Company! Robin is a recent ULM graduate, a cat mom, and a yoga enthusiast.

Kayleigh Mailhes

Kayleigh Mailhes

Just call her the Marketing Meteorologist! Kayleigh moved to Monroe as the "weather lady" for a local TV station. Now she's at NMY keeping jobs running smoothly and on track as project coordinator! What about life after work? Well, she loves spending time with her husband, son, and dog. Other loves include: running, BBQ, and fishing.

Adam Greene

Adam Greene

A coffee bean roasting soccer player? Yep. A crawfish boiling mass communicator? You know it. Studio jack-of-all-trades? Sure, and that's just the beginning. Business development and leading our video production department is Adam's real stock-in-trade. A ULM graduate, he married his high school sweetheart, bought a house, and joined the NMY team. A glutton for punishment, you say? Maybe. He's got two offspring – both girls.

Jordan Greene

Jordan Greene

A Jedi Master of the camera. A Grand Overlord of editing footage. A Majestic Wonder of... awkward moments? That's why we keep him locked away in an edit bay, producing some of the best videos a human mind - the jury is still out on the "human" part - can devise. Sometimes we even let the magical beast out of his habitat to shoot our amazing footage. But we never let him stray too far.

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What can we help you with?

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Or maybe you'd like to...

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