A quick Google search about millennial advertising brings up a plethora of headlines including “Millennials and Their Destruction of Civilization,” and “How to Advertise to the Millennial Who Hates Advertising,” but according to an article on Forbes, Millennials spent $200 Billion last year, more than any other generation in America. So, do Millennials spend money on things without the use of advertising? Likely not.
“Maker Studios’ chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You’re not going to get them with traditional ads.” reads an article on AdWeek.com. To reach millennials, marketers need to gain the trust of this capricious generation, and one of the best ways to do so is with influencer marketing.
What is influencer marketing?
At its most basic, influencer marketing is like a hybrid of old and new marketing tools- taking the idea of a celebrity endorsement and placing it into the modern, content driven social media world that we live in today. Usually, these types of campaigns include collaborations between brands and influencers. When done correctly, influencer marketing is essential in gaining customer trust and loyalty. Unlike celebrity endorsements, influencer marketing focuses on unique, honest, legitimate relationships between the customer, brand, and influencer. When brands commit to influencers, they often see improved word-of-mouth advertising, increased number of expert opinions gained, and social proof that their products work. By starting with a relevant message and audience, mapping your best-fit influencers, and utilizing social engagement, brands have the potential to reap massive rewards.
Examples of influencer marketing
1. YouTube Power Couple PewDiePie and CutiePieMarzia Create Miniseries for Movie “As Above, So Below.”
2. Coachella 2017: Branded Experiences, Social Media Stars, & More
3. Snapchat Case Study: How Samsung Partnered with Snapchat Star Cyreneq
While the majority of influencer marketing is done on a global spectrum, this innovative advertising tactic can be also found at home in Monroe, Louisiana. For example, Instagram models and ULM graduates Jordan and Kemper Baugh (IG: @joandkemp) have partnered with K Sera, a local boutique, as well as other high-end boutiques in the Monroe area. In addition to local partnerships, Jo and Kemp also participate in influencer marketing when modeling brands like Forever 21, Planet Blue, and other product lines like Fab Fit Fun and Verge Girl.
Pusher of pixels, writer of code, reluctant IT. Mechanic, musician, carpenter. Luthier, brick mason, roadie extraordinaire. Wearer of hats - real and metaphorical. He can regale you with tales of browsers gone by or help you tune the carb on a '64 Mercury - pick you out a tune or design your logo. He is 20 years into his quest to make the web a prettier and more useful place.
Being Queen Bee has its challenges. The key is to keep the hive alive and fun. Over 30 years of blood, sweat and tears have been spent nurturing an outstanding group of very active and creative worker bees who have developed a special blend that sets us apart. She wouldn't change a thing, other than having our busy bee hive moved to Hawaii. Nothing wrong with dreaming, a belief summed up by our motto - Everyone dreams dreams, few live them. Welcome to ours.
Graham and Paula have been together for a long time. They both actually worked for same company while La Tech students, graduated in same quarter, and both worked at same office in their first full-time jobs in their advertising careers before starting our little agency in 1986. He is a model car collector, proud father, and a master planner of client campaigns.
Just another artist in need of a paycheck. After six years of molding and messing about at Louisiana Tech University she found a home among the pixels at NMY. Things are different there. They need a special kind of thinker. When not making your website awesome, she's wrangling two children and creating other beautiful things.
A mother, a baker, and candlestick maker - well not really on the candlesticks. A ULM graduate who married her high school sweetheart and recently bought a house, is proud to be a media assistant at NMY.
As a self-proclaimed movie trivia master, Robin likes to spend time watching movies with her fiancé. Robin is NMY's college intern turned Production Assistant, but it doesn't stop there. She also interned for The Walt Disney Company! Robin is a recent ULM graduate, a cat mom, and a yoga enthusiast.
Just call her the Marketing Meteorologist! Kayleigh moved to Monroe as the "weather lady" for a local TV station. Now she's at NMY keeping jobs running smoothly and on track as project coordinator! What about life after work? Well, she loves spending time with her husband, son, and dog. Other loves include: running, BBQ, and fishing.
A coffee bean roasting soccer player? Yep. A crawfish boiling mass communicator? You know it. Studio jack-of-all-trades? Sure, and that's just the beginning. Business development and leading our video production department is Adam's real stock-in-trade. A ULM graduate, he married his high school sweetheart, bought a house, and joined the NMY team. A glutton for punishment, you say? Maybe. He's got two offspring – both girls.
A Jedi Master of the camera. A Grand Overlord of editing footage. A Majestic Wonder of... awkward moments? That's why we keep him locked away in an edit bay, producing some of the best videos a human mind - the jury is still out on the "human" part - can devise. Sometimes we even let the magical beast out of his habitat to shoot our amazing footage. But we never let him stray too far.